Re-Branding Yourself

September 13, 2009 by Gil Pizano · 9 Comments
Filed under: Helpful Insights 

What's Your Brand?

I was recently at a great net­work­ing and pro­fes­sional devel­op­ment event in down­town Hart­ford, CT. Nope, not the “get­Mo­ti­vated tour” with Colin Pow­ell, Steve Forbes and oth­ers (even though I heard that was a great event in itself), but another one a day later orga­nized by a few local pro­fes­sional orga­ni­za­tions.  The main keynote speaker gave a pre­sen­ta­tion about “Re-Branding Your­self: How Do You Rebrand Your­self in this Cur­rent Busi­ness Envi­ron­ment?” and it made me think about how many peo­ple today don’t real­ize the impor­tance of how their brand is seen.

If you don’t know or aren’t aware of what I’m talk­ing about, a brand is how another per­son or orga­ni­za­tion sees you and the ser­vices you pro­vide (or don’t pro­vide). Your “per­sonal brand” is key to the suc­cess of what­ever you wish to Read more

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