Re-branding Yourself (Part 2): More On Personal Branding and Some Great Resources
At the request of many who wrote to me about my “Re-Branding Yourself” post I’ve written a continuation on the subject of “Branding/Re-Branding”. Thanks for all the emails and comments received!
Radio City Music Hall was packed to capacity with many of the entertainment industry’s elite and television crews were ensuring that 27 million people were able to watch live. The show was not even an hour old when WOW, what a shock! The people in attendance and watching on TV the 2009 Video Music Awards (VMAs) witnessed Kanye West interrupt Taylor Swift’s acceptance speech for Best Female Video to basically say that another artist nominated for the same award should have won. Do you think Kanye West’s brand was affected by what he did? You better believe that it was.
The branding process for a person, including myself, is a never ending, ongoing process that a person needs to be aware of. Why? Because everything we do and say, and everything we Read more
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Re-Branding Yourself
I was recently at a great networking and professional development event in downtown Hartford, CT. Nope, not the “getMotivated tour” with Colin Powell, Steve Forbes and others (even though I heard that was a great event in itself), but another one a day later organized by a few local professional organizations. The main keynote speaker gave a presentation about “Re-Branding Yourself: How Do You Rebrand Yourself in this Current Business Environment?” and it made me think about how many people today don’t realize the importance of how their brand is seen.
If you don’t know or aren’t aware of what I’m talking about, a brand is how another person or organization sees you and the services you provide (or don’t provide). Your “personal brand” is key to the success of whatever you wish to Read more
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